Digitas Health names Mecca Scott to lead project management and client operations

Digitas Health appointed Mecca Scott as executive vice president of project management and client operations as the agency works to tighten delivery, improve collaboration, and modernize how healthcare work gets done. The hire signals an investment in operating discipline and AI-enabled ways of working across the agency.

Why it matters: - Digitas Health is betting that stronger operations will help the agency move faster and deliver more connected work for healthcare clients. - The appointment comes as healthcare brands face more complexity, more integration demands, and more pressure to produce results quickly. - The role is meant to improve how strategy, creativity, technology, and execution work together inside the agency.

What happened: - Digitas Health appointed Mecca Scott as executive vice president, project management and client operations. - Scott will lead the continued evolution of project management and client operations across Digitas Health. - The agency said Scott will help create a more unified and connected way of working across teams and disciplines.

The details: - Scott brings more than 20 years of experience in operations, client services, and enterprise transformation across healthcare and market access agencies. - Her background includes building scalable operating models, strong teams, and accountability-driven cultures. - Digitas Health said Scott will strengthen project management as a strategic capability. - Her priorities include scaling best practices, simplifying execution, and increasing clarity and consistency. - The agency wants teams to spend less time navigating process and more time on work that supports clients and patients. - Scott will also help advance modern tools, AI-enabled capabilities, and operational frameworks that connect strategy to execution. - Brian Lefkowitz, president of Digitas Health, said Scott brings operational discipline and people-first leadership. - Lefkowitz said her leadership reflects the agency’s “Connected for Good” purpose. - Scott said project management is “the heartbeat of an agency” and helps teams focus on creative, strategic, and meaningful work. - Scott said she looks forward to partnering across Digitas Health to improve how work gets done.

Between the lines: - The hire suggests Digitas Health sees operations as a competitive advantage, not just a support function. - The emphasis on AI-enabled capabilities points to a broader push to modernize agency workflows without losing coordination or accountability. - Scott’s role also signals that healthcare marketing agencies are being pushed to operate more like integrated delivery systems.

What's next: - Scott will shape how Digitas Health manages projects, client operations, and cross-team coordination going forward. - The agency expects her work to support more scalable delivery and better alignment between strategy and execution. - Digitas Health said the appointment fits its effort to build an agency designed for what’s next in healthcare. - The company’s website is more information.