Smile Doctors taps Yapi | DoctorLogic for digital growth across 591 orthodontic locations

Smile Doctors has deployed the Yapi | DoctorLogic platform across 591 affiliated orthodontic locations in 36 states, with expansion expected as the network tops 600 sites by year-end. The rollout is designed to improve local visibility, patient conversion and brand consistency across one of the largest orthodontic networks in the U.S.

Why it matters: - Smile Doctors is using a single enterprise platform to support patient acquisition across a large, fast-growing network of affiliated orthodontic practices. - The deployment aims to balance national brand consistency with local market relevance, which is critical for patients choosing an orthodontist. - The platform is built to help practices get found, get booked and convert more consultations into revenue.

What happened: - Yapi | DoctorLogic announced that Smile Doctors has deployed its patient acquisition platform across 591 affiliated orthodontic locations in 36 states. - The rollout is expected to expand as Smile Doctors grows beyond 600 locations by year-end. - Smile Doctors is the largest orthodontic-focused support organization in the United States. - The company supports affiliated practices that are independently owned and operated by licensed orthodontists.

The details: - The platform includes localized practice websites that reflect each practice’s providers, services, market, brand identity and local community. - Search and AI visibility tools are designed to help practices appear in traditional search engines and emerging AI-driven discovery experiences. - Patient conversion features include clear calls to action and scheduling prompts that move patients from research to consultation request. - Trust-building tools include reviews, reputation features and provider content. - Enterprise growth governance provides centralized standards for brand consistency, content, compliance, performance and local execution. - Smile Doctors said the platform supports enterprise standards while allowing each practice to reflect its doctors, community and patient experience. - Jon Kaufman, chief marketing and strategy officer at Smile Doctors, said patient discovery is changing, including the growth of AI-driven search. - DJ Chhabra, president and CEO of Yapi | DoctorLogic, said the partnership is meant to strengthen local visibility and provide the technology infrastructure needed at Smile Doctors’ scale. - The company’s website is www.smiledoctors.com. - Yapi | DoctorLogic’s websites are www.yapiapp.com and www.doctorlogic.com.

Between the lines: - The deal shows how healthcare groups are moving toward centralized digital infrastructure without losing local practice identity. - The explicit focus on AI-driven search suggests orthodontic practices are already preparing for changes in how patients discover providers online. - The partnership also signals that patient acquisition has become a core operating issue for large dental and orthodontic networks, not just a marketing function.

What's next: - Smile Doctors expects to surpass 600 locations before year-end, which should extend the platform’s reach. - Yapi | DoctorLogic said it will continue working with the Smile Doctors team as their needs evolve. - Both companies are building a scalable digital foundation to support growth, visibility and trust across the network.

The bottom line: - Smile Doctors is betting on enterprise-grade digital tools to drive local patient growth across a national orthodontic footprint.